FILIA Wholesale Outreach · 邮件草稿预览

1. Quincy Mae Tier 1 · 高优先级 ★★★★★ Fit marketing@ryleeandcru.com

国家 / 创立：美国加州 · 2016

母公司：Rylee + Cru（共享 wholesale 程序）

风格：美西海岸 / 复古花卉 / 有机棉

价位：$30 – $80

做什么：有机棉 / muslin 婴幼儿和儿童服装，主打手工 smocking 抽褶连衣裙、复古印花针织、襁褓和睡衣。整个品牌走"加州海滩 + 70 年代复古"路线，色调柔软，剪裁宽松，是 Instagram 上 boutique 童装店最爱铺的品牌之一。和 FILIA 的"heirloom-quality / 手工质感"定位极度契合，是最有希望谈下来的一家。

To:marketing@ryleeandcru.com

Cc:info@ryleeandcru.com

Subject:Wholesale inquiry — FILIA Boutique, Danville CA (East Bay)

Hi Quincy Mae team, I'm June, owner of FILIA, a curated children's and women's boutique that opened on Hartz Avenue in Danville, California last fall. We sit between Walnut Creek and San Ramon — a quiet East Bay corner with a real appetite for thoughtful, organic kidswear. Quincy Mae has been on our short list since day one. Your hand-smocked sets, muslin layettes, and floral knits speak the same language as the rest of our store — pieces parents keep, photograph, pass on. We'd love to open an account for Fall/Winter '26. Could you share: - Current Quincy Mae line sheet & wholesale pricing - Opening order minimum & per-style MOQ - Lead time and any East Bay / Tri-Valley territory considerations - Application steps (Faire vs direct) Eight photos of our store are attached. Happy to send our CA Seller's Permit and EIN on request. Looking forward to working with you. Warmly, June Owner · FILIA Boutique support@shopfilia.com · 415.533.9033 495 Hartz Ave, Danville, CA 94526 shopfilia.com · @filia.store

2. Donsje Amsterdam Tier 1 · 高优先级 ★★★★★ Fit marketing@donsje.com

国家 / 创立：荷兰阿姆斯特丹 · 2010

分销策略：仅通过精品店 (boutique-only)

风格：童趣手工 / 北欧 / 高端

价位：$50 – $200+

做什么：荷兰小众高端童装与配饰品牌。标志性单品是手工动物造型 Britta booties（小熊/兔子/狐狸童鞋）、毛绒 Kapi caps（动物耳朵冬帽）、皮革小包和发饰。每一件都手工 finishing，价格不便宜，但是 boutique 选品店的"宠儿"——他们刻意不进 mass market 渠道，只走精品零售。这家如果谈下来，会是 FILIA 店内最"出片"的角落。

To:marketing@donsje.com

Subject:Wholesale inquiry — FILIA Boutique, Danville CA (USA)

Hi Donsje team, I'm June, owner of FILIA — a children's and women's boutique in Danville, California (East Bay, ~30 minutes from San Francisco). We opened our first physical store late last year and curate hand-finished pieces meant to be kept, not just worn for a season. Donsje sits exactly in that world. Your Britta animal booties, Kapi caps, and the way every piece carries real handwork are the kind of things our customers respond to immediately. We'd love to bring Donsje to our floor for FW '26. Could you share: - Current line sheet & wholesale pricing for the US - Opening order minimum & MOQ per style - Lead time, shipping terms, and import handling - Any North America territory / exclusivity considerations - Whether to apply via your retail enquiries form or directly with you Eight photos of our store are attached. We can send our CA Seller's Permit, EIN, and any other paperwork on request. Looking forward to hearing from you. Warmly, June Owner · FILIA Boutique support@shopfilia.com · 415.533.9033 495 Hartz Ave, Danville, CA 94526 shopfilia.com · @filia.store

3. Milkbarn Tier 1 ★★★★ Fit info@milkbarnkids.com

国家 / 创立：美国犹他州 · 2010

渠道：官网 + Faire + 实体 boutique

风格：美式柔软 / 婴儿礼物

价位：$15 – $50（亲民）

做什么：美国 baby gifting 品牌，主打印花 muslin 襁褓巾、竹纤维 layette新生儿套装、动物图案小毛毯、新生儿礼盒。风格走"美式柔软 + 萌"路线，不像 Donsje/Quincy Mae 那么 fashion，但是 baby shower 送礼场景的常青款。准入门槛低、wholesale 程序成熟，最容易开账户。在 FILIA 可作为价格带入门款+礼物角落的主力。

To:info@milkbarnkids.com

Subject:Wholesale inquiry — FILIA Boutique, Danville CA

Hi Milkbarn team, I'm June, owner of FILIA — a children's and women's boutique on Hartz Avenue in Danville, California. We opened our brick-and-mortar last year and focus on soft, heirloom-feeling pieces that parents reach for again and again. Milkbarn's muslin swaddles, bamboo layettes, and gift sets keep coming up in our customer conversations — especially as we lean into baby gifting and our embroidery workshops. We'd love to carry Milkbarn for Fall '26. Could you share: - Wholesale line sheet & pricing - Opening order minimum and per-style MOQ - Lead time and shipping terms - Whether to apply via Faire or directly with your team Eight photos of our store are attached. Happy to send our CA Seller's Permit and EIN on request. Thank you — looking forward to hearing back. Warmly, June Owner · FILIA Boutique support@shopfilia.com · 415.533.9033 495 Hartz Ave, Danville, CA 94526 shopfilia.com · @filia.store

4. Miki House Tier 2 · 中等难度 ★★★★ Fit customerservice@mikihouse-usa.com

国家 / 创立：日本大阪 · 1971

渠道：自营旗舰店 + 严格 curate 的精品店 + 高端百货

风格：日式经典 / 奢侈工艺

价位：$80 – $500+（顶级）

做什么：日本国民级顶级婴幼儿奢侈品牌，1971 年创立，是日本"满月礼/百日礼"送 Miki House 的代名词。主打手工高端婴幼儿服装、纯皮婴儿鞋（学步鞋是 signature）、毛绒玩具熊、纪念礼盒。MOQ 高、curate 严格，他们不轻易开新账户——通常要看店铺定位、客群、所在地区是否已经有其它 stockist。FILIA 的Bay Area 亚裔家庭客群是切入点。预计第一封邮件会被路由到 wholesale 部门，可能要 2-3 轮才有结果。

To:customerservice@mikihouse-usa.com

Subject:Wholesale inquiry — FILIA Boutique, Danville CA — please route to wholesale team

Hi Miki House USA team, I'm June, owner of FILIA, a children's and women's boutique in Danville, California (East Bay / Bay Area). We opened our store late last year, and our customer base includes many Bay Area families who already know and love Miki House. We'd like to be a Miki House stockist on the West Coast. Our store is built around hand-finished, made-to-keep clothing, and we believe Miki House's heritage and craftsmanship would be the perfect anchor of our infant and toddler offering. Could you kindly route this to the right wholesale contact, or let me know whom I should reach? Specifically I'd love to learn: - The wholesale application process and required documents - Opening order, MOQ, and lead time - Any territorial considerations for Northern California Eight photos of our store are attached. We can provide our CA Seller's Permit, EIN, and any other documentation needed. Thank you very much. Warmly, June Owner · FILIA Boutique support@shopfilia.com · 415.533.9033 495 Hartz Ave, Danville, CA 94526 shopfilia.com · @filia.store

5. Mini Melissa Tier 2 ★★★ Fit melissawholesale@grendeneglobal.com

国家 / 创立：巴西 · Melissa 1979 起家

母公司：Grendene Global（巴西最大鞋类集团）

风格：趣味 PVC 注塑 / 时尚联名

价位：$40 – $90

做什么：巴西 Melissa 主线（成人果冻鞋）的儿童版。标志性产品是 PVC 注塑工艺的果冻鞋——粉色 Mary Janes、闪粉凉鞋、动物造型童鞋。带香味（这是 Melissa 的专利之一），极其多设计师/IP 联名（Disney、Pucca、Vivienne Westwood、Karl Lagerfeld、Hello Kitty 等）。和 FILIA 的"hand-finished"调性有点错位（Mini Melissa 是工业化注塑，不是手工），但因为家长会专门为孩子买一双 Mini Melissa，作为店内"童趣单品"还是有需求。这家有专门的 wholesale 邮箱和清晰流程，开账户难度低。

To:melissawholesale@grendeneglobal.com

Subject:Mini Melissa wholesale inquiry — FILIA Boutique, Danville CA

Hi Melissa Wholesale team, Per your wholesale page, please find our information below for a Mini Melissa (Kids) account inquiry: - Store name: FILIA - Address: 495 Hartz Ave, Danville, CA 94526 - Phone: 415.533.9033 - Email: support@shopfilia.com - Line of interest: Mini Melissa (Kids) A bit about us: FILIA is a curated children's and women's boutique that opened in late 2025 on Hartz Avenue in Danville, California — an affluent East Bay community ~30 minutes from San Francisco. We already carry Tip Toey Joey and have steady customer demand for distinctive, well-designed kids' footwear. Mini Melissa fits naturally next to it. Could you share the Mini Melissa line sheet & wholesale pricing, opening order minimum, lead time, and the application process? Eight photos of our store are attached. We can send our CA Seller's Permit, EIN, and Business License on request. Thank you — looking forward to hearing back. Warmly, June Owner · FILIA Boutique shopfilia.com · @filia.store

6. Hanna Andersson Tier 3 · 长线尝试 ★★★ Fit PR@hannaandersson.com

国家 / 创立：美国波特兰 · 1983

渠道：主要 DTC + 自营门店；有限 ~50 家 boutique baby line 分销

风格：瑞典经典 / 有机棉 / 家庭组合款

价位：$25 – $80

做什么：美国老牌瑞典风童装，创始人是瑞典移民，1983 年在波特兰起家。signature 单品是有机棉条纹睡衣（一家三口一起穿的"matching family pajamas"是节日季爆款）、北欧花纹连衣裙、家居服。基本走 DTC + 自营零售路线，没有传统 wholesale 程序，但官方提到有一条 exclusive baby line 在 ~50 家精品店分销。这封邮件是一个"试水"——问他们能否做 partnership / workshop 合作 / 独家 capsule。即使被拒，也是一次有礼貌的破冰。

To:PR@hannaandersson.com

Subject:Boutique partnership inquiry — FILIA, Danville CA

Hi Hanna Andersson team, I'm June, owner of FILIA, a children's and women's boutique in Danville, California (East Bay). We opened our store late last year, focused on heirloom-quality kidswear, embroidery workshops, and family rituals — values that mirror Hanna Andersson's own story. I understand Hanna Andersson is primarily DTC, but I've read that you have a limited exclusive baby line distributed through ~50 specialty boutiques. We'd love to be considered if there is any path for a curated brick-and-mortar like ours to carry that line — or any partnership opportunity (workshop collaboration, exclusive capsule, in-store events). If wholesale isn't possible, I'd still love to learn whether you offer any partner / authorized retailer program for boutiques in the West. Eight photos of our store are attached. Thank you for the kind consideration. Warmly, June Owner · FILIA Boutique support@shopfilia.com · 415.533.9033 495 Hartz Ave, Danville, CA 94526 shopfilia.com · @filia.store

7. Mini Boden Tier 3 ★★★ Fit custserv@bodenusa.com

国家 / 创立：英国 · Mini Boden 1995（Boden 主线 1991）

渠道：DTC 为主 + 美国 Nordstrom；无 wholesale

风格：英伦印花 / 鲜艳色彩 / 童趣

价位：$30 – $70

做什么：英国 Boden 旗下童装线，1995 年成立。signature是英伦风印花（彩虹独角兽、复古花卉、海洋动物）、color-blocking 上衣、小狐狸/小猫等可爱动物图案 T 恤。在美国基本只走自营 + Nordstrom 渠道，没有公开的 wholesale 程序。这封邮件最坦诚——直接问他们"有没有任何 boutique 合作可能"，做好被拒的准备。即使答复是"no"，也是 due diligence 应该走完的一步。

To:custserv@bodenusa.com

Subject:Boutique partnership inquiry — FILIA, Danville CA — please route to right team

Hi Boden USA team, I'm June, owner of FILIA, a curated children's and women's boutique on Hartz Avenue in Danville, California. We opened our brick-and-mortar last year and our customer base — Bay Area families investing in heirloom kidswear — has a strong overlap with the Mini Boden customer. I realize Boden is largely direct-to-consumer in the US, but I'd love to ask: - Do you have any boutique stockist, authorized retailer, or partnership program in the US? - If yes, could you kindly route me to the right contact? - If no, would you ever consider a small specialty trial with a curated boutique like ours? Eight photos of our store are attached. Even if the answer is "not at this time," I'd appreciate hearing back so we know how to think about Boden going forward. Thank you very much. Warmly, June Owner · FILIA Boutique support@shopfilia.com · 415.533.9033 495 Hartz Ave, Danville, CA 94526 shopfilia.com · @filia.store